• F. Matthias Alexander – founder of the Alexander Technique

• Edward Bach – founder of flower essence therapy and the Bach flower remedies.
• Juliette de Bairacli Levy – renowned for her skill in veterinary herbalism.
• William Horatio Bates – founder of the Bates Method alternative approach to eyesight improvement.
• Paul Bragg – known for the Bragg Health Crusades, the Bragg Healthy Lifestyle, deep breathing, water fasts, organic foods, drinking water, juicing, exercise and listening to one’s body.
• Emanuel Bronner – aka “Dr. Bronner,” master soap-maker known for eccentric messages on labels for natural soaps and other health products.

• Charaka – is one of the founders of Ayurveda.
• Mantak Chia – claimed healer and author of books on “Taoist sexuality“.
• Hulda Regehr Clark – wrote a series of books including The Cure for all Diseases, advocating extreme dietary practices and “zapping” of parasites.
• Dr. Deepak Chopra – Endocrinologist and Ayurvedic Medicine Practitioner, who writes popular books on health and spirituality.
• Nicholas Culpeper – an English physician of the early 17th century who left to future generations a rich store of pharmaceutical and herbal knowledge.

• Dr. Lorraine Day – major marketer of a 10 step alternative cure for cancer, and critic of conventional medicine.

• Mary Baker Eddy – founder of Christian Science and its readvocacy of Christian healing, thereby also reawakening 20th-century interest in the subject in more mainstream denominations as well as in certain more unrestrictive New Age offshoots.
• Donna Eden – known for developing energy medicine methods and sharing them with the public; author of Energy Medicine; founder of Eden Energy Certification Program

• Moshé Feldenkrais – founder of the Feldenkrais method.
• William Fitzgerald – introduced reflexology to the West.

• Elsa Gindler
• Sylvester Graham – was known for his graham crackers and founded Grahamism.
• Stanislav Grof – one of the founders of the field of transpersonal psychology, a pioneering researcher into the use of altered states of consciousness for purposes of healing & growth, founder of Holotropic Breathwork

• Samuel Hahnemann – founded homeopathy.
• Daria Halprin
• Michael Harner – synthesized shamanic beliefs and practices from all over the world into a system now known as neoshamanism.

• Heinrich Jacoby
• Bernard Jensen – leading American iridologist

• John Harvey Kellogg – promoter of colon therapy at the Battle Creek Sanitarium in Battle Creek Michigan.
• Will Keith Kellogg – inventor of corn flakes in 1894 and manager of the Battle Creek Sanitarium.
• Sebastian Kneipp – Bavarian priest who began the Nature Cure movement (1890s). Chiefly recognized for his contributions to hydrotherapy.

• Alexander Lowen
• Benedict Lust – Founder of naturopathic medicine in the United States. Purchased the rights to the term “naturopathy” from John Scheel.

• Caroline Myss – American medical intuitive, mystic and author of numerous books

• Devi Nambudripad – founder of NAET, controversial allergy treatment

• Leonard Orr – developed Rebirthing.

• Daniel Palmer – founder of chiropractic.
• B. J. Palmer – son of D.D. Palmer and known as the “developer” of chiropractic.
• Linus Pauling – established a new discipline called orthomolecular medicine and advocated the use of Vitamin C to prevent or treat viral respiratory diseases, Lipoprotein(a) associated atherosclerosis, and cancer, along with several other megavitamin therapies for mental illness. Pauling was however not a general supporter of alternative medicine.
• Vincent Priessnitz – developed a system of water cures.

• Theron Randolph – father of modern allergy medicine, founder of environmental medicine
• Wilhelm Reich – founder of Orgonomy.
• Royal Rife

• Herbert Shelton – founded the Natural Hygiene movement.
• Bernie Siegel – American MD and author who promotes cultivating one’s attitude toward healing.
• Rudolf Steiner – founded anthroposophical medicine
• Andrew Taylor Still – founded osteopathy.

• Samuel Thompson – founded Thomsonianism.
• Mabel Todd
• Russell Trall – founded the New York College of Hygieo-Therapy.

• Mikao Usui – founded Reiki during the early 20th century in Japan.

• Alberto Villoldo, Ph.D. – psychologist and medical anthropologist, founder of The Four Winds Society and Healing the Light Body School

• Ita Wegman
• Andrew Weil – founder of Integrative Medicine and author of many modern books on alternative medicine.
• J. R. Worsley – founder of Five Elements school of acupuncture.
• Frances Wright – was active in the American Popular Health Movement of the 1830’s and ’40s.

• Yellow Emperor (Huang Di) – culture hero historically credited as the founder of traditional Chinese medicine.
• Maharishi Mahesh Yogi – the founder of Transcendental Meditation.

• Elder Zhang Guo – Chinese alchemist.

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